New Challenges

Everyday our industry presents us with new challenges, and now more than ever is the moment to use breakthrough creative thinking to translate those challenges into opportunities. Here are some examples of modern day challenges that may require some Tiger Soup:

  1. Overcapacity + Compressed Demand

Growth will require keeping your own customers while stealing those from competitors. Requirements: Renewed focus on keeping every single customer; improving customer experiences; getting more strategic and competitive marketing campaigns; improve customer service.

  1. Counteracting competitive aggression

Expect leading competitors to upgrade their advertising campaigns in all media. Requirements: Build stronger intelligence on competitors; improve speed to market; talk to your own customers and invest in differentiating your brand.

  1. Commodity Perception

The less differentiated your company is, the stronger the need will be to reduce prices to get business. Certain industries (like banking) have brand differentiation with almost no meaning to customers. Digital interfaces between competitors offer almost the same experiences. Requirements: Investigation among your most important customer groups about their experience with your brand, revamping websites, apps, and other consumer interfaces to add personality, energy and enthusiasm to their experiences.